Motivated Sr. Data Analyst with 10+ years of professional experience and 6+ years working in the fast-paced environment of professional sports, eager to continue utilizing analytics skillset to improve the user experience.
Data Science Projects
Predictive Modeling
Developed regression models to suggest NCAA football coach salaries given variables such as conference, strength of schedule, and stadium capacity.
Natural Language Processing
Analyzed over 200,000 Jeopardy! questions in Python to extract the most frequently occurring n-grams based on point value and determine high-scoring topics. Utilized NLP techniques including regular expressions, stop words, and tokenization.
Image Recognition
Classified 70,000 images into categories using modeling techniques including random forest, neural networks, KNN, and SVM.
Package Creation
Published a Python package on pypi.org called “supersquares” that creates randomly assigned Super Bowl squares.
Information Visualization
Applied graphic design principles to visualize 120 years of Olympic athlete demographic data. Encoded a variety of single and multi-dimensional plots to showcase how Olympic athletes have changed over time.
Time Series Analysis
Combined over 8 million rows of historical housing data from Zillow with rates of Internet access to inform hypothetical investment decisions by zip code through Facebook Prophet.
Database Management & Design
Created a sample database from scratch for a travel agency to help the company schedule and maintain all their bookings. Built conceptual model and normalized logical models. Performed physical database design, inserted, updated and queried data.
Clustering
Utilized Hierarchical and K-Means clustering to determine the likely attribution of the disputed Federalist Papers.
Education
Master of Science, Applied Data Science
Syracuse University | December 2021
Bachelor of Science, Information Mgmt. & Technology
Syracuse University | May 2016
Work Experience
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Sr. Data Analyst | April 2024 – Present
Produce insights around customer behavior, year-over-year trends, and drivers of performance to inform the Casino acquisition strategy and enhance the current business model
Perform analyses to determine optimal promotion cost for growth initiatives such as bonus spins, site credit, deposit matching, and the refer-a-friend program
Evaluate campaign performance in an effort to increase cross-product player value
Data Analyst | June 2023 – April 2024
Created and maintained automated reporting processes via Databricks, Redshift, and Tableau, utilized by commercial and group-wide teams
Participated in presentations focused on leveraging analysis to drive new business outcomes
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Associate Data Scientist | January 2022 – June 2023
Conduct robust behavioral analysis and segmentation of five million+ users to understand different motivations and assess the ability to fulfill those needs to add meaningful value
Perform ad-hoc analysis and provide actionable insights to help product managers understand trends and measure growth and engagement
Aid A/B testing strategy efforts, including experimentation design, execution, and evaluation
Collaborate with Analytics and Engineering teams as needed, leading to maintaining and updating ETL jobs and advanced data models
Identify, collect, and transform data from disparate sources using SQL, Python, and other statistical tools
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Digital Producer | July 2018 – January 2022
Created and managed page content, forms, and ticketing components for over 200 pages on redsox.com
Coded, coordinated, and sent promotional emails to over 700,000 registered users
Functioned as the main point of contact between the Boston Red Sox marketing team and MLB Club Marketing
Represented Club Marketing in the enterprise-wide implementation of a new CMS to determine, detail, and advocate for critical features and functionality
Received the MLB Spot Award in 2018 for outstanding achievement throughout the 2018 regular and World Series-winning Postseason
Clutch Digital Producer | June 2016 – July 2018
Conducted daily website management for six MLB teams and took responsibility for all global tasks
Served as the interim Digital Producer for the Atlanta Braves and the St. Louis Cardinals
Simultaneously covered day-to-day communication for multiple clubs
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Web Developer | May 2015 – May 2016
Implemented fully responsive sites for over 30 NCAA collegiate athletic partners, including D1 institutions, with HTML, CSS, and JavaScript
Additional Information
Activities & Interests
Volunteer/Team Member, Cheer New York
Rock Climbing
Traveling
Skiing
Certificates of Completion: Lynda.com, Udemy.com
Leading Projects
Online Marketing Foundations
The Data Visualization Course: Excel, Tableau, Python, R